Brand Story
Troubled Bloom is a handmade brand born from the troubled thoughts we don’t always express.
Created by Lauren, a published poet and creator, Troubled Bloom is rooted in the belief that anyone can heal, and even troubled thoughts can bloom into something beautiful.
This brand began in the heavy days and fragile moments, when life can feel too much to handle. Troubled Bloom became a way to transform thoughts and heavy days into pieces that add meaning to the things around us. Every piece is unique, handmade with intention and care, and blends natural crystals and dried flowers, with original poetry written by Lauren. Every piece can be seen as a small reminder that even troubled times can soften and grow, becoming something you’ll want to keep hold of.
Troubled Bloom isn’t about fitting in with trends or being perfect. It’s about the honest truth, and showing that the parts of us that feel bruised or wilted can heal. It’s for the ones who feel deeply, struggle to express themselves and connect with others, and those who bloom quietly even when it feels impossible.
Troubled Bloom launched in January 2026 and is based in the UK.
Vision
Troubled Bloom exists to show that feeling broken isn’t a flaw; it’s a part of us that can turn into something beautiful when acknowledged. Troubled Bloom aims to create a space where the unseen and deep thinkers feel at home.
Mission
To craft emotion into handmade, unique pieces that you can hold, by blending poetry, petals, and natural crystals into something meaningful that tells a story.
Core Values
1. Vulnerability and Strength
To create from honesty and not perfection, and validate the fragile and heavy parts of us. To celebrate resilience in a beautiful and memorable form.
2. Imperfect and Emotional Crafts
Each piece is unique and tells its own story, embracing the flawed and raw emotions that make us human. Every piece is handmade with thoughtful intention and pure care.
3. Authenticity
No forced positivity, just words and craft that come from the heart, that people can truly resonate with.
